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Does Google ever forgive a penalized website?

Posted
October 03, 2008

Many of the methods that promise high search engine rankings are basically spam. Google doesn't like spam at all and if Google finds out that your website contains spam elements, your website will be penalized. Will Google forgive you if you remove the spam from your site?
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A new bad trick for high Google rankings

Some webmasters have discovered a new trick to get inbound links from authority web sites. At the moment, it seems to be possible to improve your Google rankings with that trick.

How does the trick work?

The trick takes advantage of a hole in web search scripts that are used by some company web sites and search engines. Webmasters can force other web sites to link to them if they use the correct code in a link to the search feature of the other web site:

  • A webmaster links directly to a search request page on a reputable web site.
     
  • The link code contains information that causes the search script on the reputable web site to include a link to the web site of the webmaster.
     
  • When search engine spiders (including Google's spider) index the linked search results page, they find a link from an authority web site to the webmaster's site.
     
  • As a high authority web site links to the web site of the webmaster, his web site gets higher rankings on Google.

For example, this link...

http://www.original-site-removed.com/cda/products/search/bymodelnumber?modelcode=Important keyword</title></head><body><h1>Your important keyword here</h1><a href=http%3A//www.site-of-the-shady-webmaster.com/>chosen keyword for seo purposes</a></body></html>

- allows you to easily add a link that points to the domain www.siteoftheshadywebmaster.com with the keyword phrase chosen keyword for seo purposes on some web sites that use search/bymodelnumber? in the URL for search queries.

In addition, the link also adds a <H1> tag with the important keyword on the page and it also adds the keyword to the title.

Note: We have removed the original URL of the web site with which you can do this trick in the example link so that the site doesn't get abused.

Is this the fast track to high Google rankings?

We strongly recommend not to use this trick. You might get short term results with this technique if you find enough web sites that can be exploited that way.

However, search engines don't like to be tricked. As soon as search engines find out that you tried to trick them, it is very likely that your web site will be banned from the index.

Are there safer ways to get high Google rankings?

If you want to get long-term results with your web site, you should use ethical search engine optimization methods. Ethical search engine optimization takes more time but the results also last much longer.

Instead of trying to trick search engines, focus on building the content of your web site. Make sure that your web site is optimized for high search engine rankings and that related web sites link to your site.

If you follow these easy steps, your web site will get the rankings it deserves.

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