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Top 4 reasons why your Google rankings have dropped
Posted
Friday July 04, 2008
Most webmasters face this problem sooner or later. The
rankings of your website on Google have dropped and you don't
know why this happened.
Here are the top 4 reasons why rankings on Google can drop:
Reason 1: Your website has been penalized or banned
from Google
Search for "site:yoursite.com"
on Google (replace yoursite.com with your actual domain name).
If Google returns one or more pages from your website then
your website has not been fully banned.
What you can do to solve that problem:
Find out what you have done wrong on your website. Google
doesn't like spamming, cloaking, link building and similar
shady tactics. Clean up your website and ask for
reconsideration.
Reason 2: Your server rejects Google's spider
Have you installed a new robots.txt file lately? Does your
robots.txt file allow Google to index your website? Have you
changed your htaccess file? Have you recently installed a spam
bot blocker?
Are you 100% sure that the spam bot blocker lets Google
through to your website? Google uses different IP addresses
for its different spiders and some spam blockers might
accidentally block one of the spiders. This might also look
like cloaking to Google.
What you can do to solve that problem:
Double check the settings in your robots.txt file, your
htaccess file and your spam bot blockers. If possible, avoid
bot blockers because they might send the wrong bots away.
Reason 3: Google has changed its algorithm
Google is continually tweaking its algorithm. It might be
that one of the latest changes affected your website. Last
year, Google released more than 450 changes of the ranking
algorithm. That's more than 37 per month.
What you can do to solve that problem:
Check your website with IBP's Top 10 Optimizer and follow
its advice so that your website is compliant to Google's
latest algorithm. By using the Top 10 Optimizer you make sure
that your web pages are perfectly optimized for Google's
latest ranking algorithm.
Reason 4: Your competitors increased their efforts
You're not the only one who wants to get high rankings for
your keywords. Search engine optimization is a constant
competition. Your competitors might have done something better
than you.
What you can do to solve that problem:
Analyze your competitors with IBP's Top 10 Optimizer to
find out what they've done to get the top rankings.
Get better inbound links than your competitors and
optimize your web pages.
Things that brought your website to the top of Google's
search result in the past might not work anymore today.
If you want to get on Google's first result page and stay
there, you have to continually
check if your website complies to Google's latest changes.
Copyright by Axandra.com.
Web site promotion software.
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