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There are several ways to influence search
engine results, ranging from optimizing Web sites to instituting
pay-per-click ad campaigns; this book lays out the various approaches with
clear "hour-a-day strategies" for improving results |
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to buy now
Pay Per Click Search Engine
Marketing For Dummies, written in the For Dummies
friendly, easy-to-understand style, shows Web site owners and Web site
developers and consultants how to use PPC technology and services to promote
their Web sites. |
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SEO Books
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Search Engine Optimization For Dummies
shows website owners, developers, and search engine optimizers (SEOs) how to
create a website that ranks at the top of search engines and has high-volume
traffic, while answering the essential question of "how do I get people to visit
my site?"
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"Effective search engine optimization (SEO) and search
engine marketing (SEM) is now crucial to the success of your business. But
it's never been more challenging - especially if you're responsible for a
large, complex site. Finally, there's a definitive source for reliable
information for implementing an effective search engine optimization and
marketing program for your business. |
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Google Analytics explains the concepts behind
analytics, how to set up Google Analytics, how to choose goals and filters,
how to read the Google Analytics reports and graphs, and then it shows users
how to use all of that information in order to improve their web site's
overall performance. This edition shows you what's new in version 2.0,
helping you uncover specific details and use them like never before. |
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This in-depth Bible delivers the holy grail of online marketing:
how to influence search engine results to drive online shoppers to specific Web
sites; the process is called search engine optimization (SEO) and it is a hot
topic. One-stop resource offers readers what they need to plan and implement a
successful SEO program, including useful tips on finding the shortest routes to
success, strategy suggestions, and sidebars with more information and additional
resources.
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