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Headline
News
Does Google ever forgive a penalized website?
Posted
October 03, 2008
Many of the methods that promise high
search engine rankings are basically spam. Google doesn't like
spam at all and if Google finds out that your website contains
spam elements, your website will be penalized. Will Google
forgive you if you remove the spam from your site?
Full Story
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Why Visitors Don't Convert Into Sales Part 2
Last week, we explained that fast loading web pages are crucial to
your web success. However, even if your web pages load fast, web
surfers still might not purchase something on your web site.
Reason 2: Is your web site trustworthy?
It's
very important that your web site visitors have trust and confidence
in your company. Your customers must trust you. They won't buy from
you if they don't.
On the World Wide Web, you cannot speak face to
face with your customer so you have to establish credibility in
other ways.
1. Make sure that your web pages have a professional design
- Your web pages have to look perfect. If
necessary, hire a professional web designer. Don't use
blinking text, funny animations or flashy banners on your
page. Make sure that all links on your web site are intact.
- Don't use automatically created web pages.
Some software programs allow you to automatically create pages
that are "optimized" for a special keyword. These doorway
pages don't work anymore on search engines (its simply
spamming).
- In addition, human web surfers are turned
away by that kind of pages. While doorway pages might look
attractive to software programs, web surfers usually hate
them. Automatically created doorway pages usually look ugly to
human web surfers. Often, they consist of nothing more than a
list of buzz-words. You won't get good results with this
method because human web surfers will quickly close such a web
page.
2. Tell your web site visitors who you are
- Make sure that customers know that a real
person is sitting behind this Web page. Include your full
contact information on your web site and make it easy to find.
- If your visitors don't know from whom they
will purchase and how to contact you, they won't buy anything.
Show your privacy policy.
3. Offer free trials and show your refund policy
- The most common things to establish
trustworthiness is to offer a free trial and a money back
guarantee. If your customers know what they'll get, they'll be
more likely to purchase.
4. Use testimonials.
- Its far better if other people say nice
things about you than you saying nice things about yourself.
Testimonials from satisfied customers will show how your
business can do a better job than your competitor when it
comes to customer satisfaction.
Copyright Axandra.com
Web site promotion software
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